When I became a writer, I never thought my job description would include “must be willing to taste a dozen types of butter in one sitting.” Well, life is full of surprises, and here we are! Of course, I can think of worse ways to spend an afternoon; as a former full-time baker, I have a penchant for dairy-based fats — and strong opinions to match. That’s why I eagerly accepted my assignment to seek out the best grocery store salted butter, with some help from nine very game colleagues.
As familiar as I am with unsalted butter (my preference for baking; more on that to come), I don’t really buy the salted variety very often. Sure, I enjoy slathering it on a dinner roll at a restaurant, but I didn’t go into this test with a favorite brand. I was genuinely curious to see how the different types would stack up. Would rich, golden-yellow European butter win us over, or would a paler American option take the cake? Would a tangy cultured butter impress us, or would we prefer a milder, sweet flavor? Twelve salted butters later, including samples from the likes of Land O Lakes, Cabot, and Kerrygold, these are the ones we’d like to “stick” around.
Best grocery store salted butter for 2026
Britt Ross/Yahoo
Style: European| Serving size: 1 tbsp. | Sodium per serving: 100mg | Fat per serving: 11g | Calories per serving: 100 | Cholesterol per serving: 30mg
I’ve used Kerrygold’s unsalted butter for baking many times, so I wasn’t surprised that the salted version was a hit with our testing group. It was certainly my favorite of the bunch, with its velvety smooth texture, moderate saltiness and striking yellow hue. In my notes, I wrote, “It has a nuttiness that makes me want to eat it on its own.” I felt that it had more depth than many of the other butters we sampled, and I could see myself eating it on bread or a toasted muffin (heaven!).
My colleagues were generally in agreement; one wrote, “Definitely one of my favorites … It’s rich, has a good amount of salt and smooth mouthfeel.” Another said it had a “strong flavor that tastes very much like real dairy, which should be a given, but it’s not!” They added: “Has a grassy aftertaste. Really good.” (FYI, the Irish cows that produce the milk for this European butter are grass-fed, so that tracks.)
All in all, this butter took top honors thanks to its well-balanced saltiness, dreamy texture and versatility. “I would eat this on toast, bagels, croissants and more every single day,” said one taster. I promise it’ll make even the most humdrum slice of bread feel like a special treat. It’s also widely available in supermarkets, so do yourself a favor and add a pack to your cart on your next grocery run.
Score: 15.9/20
- Just the right amount of salt
- Gorgeous yellow color
- Rich and creamy
- Among the more reasonably priced European butters, but still a bit of a splurge for everyday butter consumption

Britt Ross/Yahoo
Style: American | Serving size: 1 tbsp. | Sodium per serving: 90mg | Fat per serving: 11g | Calories per serving: 100 | Cholesterol per serving: 30mg
I was pleased to see how well this good ol’ standby performed — many of us preferred it to several more expensive brands! “This tastes like the best possible version of a standard grocery store butter — elevated and rich,” wrote one tester, who rated it a five out of five in every category (flavor, texture, appearance and overall enjoyment). “The texture of this butter is just right — spreadable, but not runny … I would definitely buy it at the grocery store for my regular cooking needs with butter.” “Mild, slightly sweet,” said another. “Very nice.”
While it didn’t have the same depth or creaminess as some of our favorite European butters (several of us noted it was less memorable and a tad greasy), it’s certainly a solid option for anyone who’d rather not spend upwards of $10 on a pound of butter. Its appearance also “pales” in comparison: It’s literally a much lighter color than the bold yellows of the European-style butters in our pool. That said, some testers actually preferred its lack of pigment, so there you go!
Score: 14.3/20
- Balanced saltiness
- Spreadable texture
- Reasonably priced
- Mild flavor, according to some tasters
- Slightly greasy

Britt Ross/Yahoo
Style: European; cultured| Serving size: 1 tbsp. | Sodium per serving: 110mg | Fat per serving: 11g | Calories per serving: 110 | Cholesterol per serving: 30mg
I would never recommend butter that costs over $16 per pound unless it was really good. Well, this French butter is downright fantastic, especially if you’re picky about texture. It has discernible salt flakes, which admittedly threw me off at first with their crunch, but then quickly won me over. “Nice saltiness with a sweet freshness,” I wrote. “Really delicious; definitely one of my top picks. The sweet flavor pairs nicely with the saltiness, and I like the salt crystals!”
“This one is a keeper! Salty, creamy, all the things butter should be!” said a colleague. “It balances creaminess and spreadability nicely, without being greasy,” wrote a fellow taster. “Rich and creamy with a good balance of salt. Could be too much for some, but I like it because I can see it balancing out with a sweet jelly,” said another. “Super salty!” exclaimed a third. “I’m a big salt fan, so this one caught my attention.”
One taster paid it the ultimate compliment: “Tastes like a movie theater butter! Salty and rich.” Our group thought it would be especially delicious on bread, popcorn, radishes, pancakes and corn — though some said they’d “put it on everything.”
Score: 17.4/20
(While this butter had higher average ratings than our “best overall” pick in terms of flavor, appearance, texture and overall enjoyment, we knocked it down a few spots due to its high price tag.)
- Salt crystals add satisfying texture
- Easy to spread
- Fresh, sweet flavor
- Expensive
- Leaned a bit greasy to some tasters

Britt Ross/Yahoo
Style: American | Serving size: 1 tbsp. | Sodium per serving: 120mg | Fat per serving: 11g | Calories per serving: 100 | Cholesterol per serving: 30mg
When you purchase salted butter, you want it to taste like … salt. That might seem obvious, but some of the varieties we tasted were surprisingly bland. Not so with this one, which many of our participants found quite salt-forward. “Definitely on the salty side, but I like the taste — creamy and rich,” wrote a fan. “It might be too salty for some, but I say bring it on.” “I like how salty it is,” shared another, while a third said, “Salt level is just to my liking, very flavorful.”
One of my colleagues and I both detected a sharpness in flavor, and I thought the salt was prominent without being overpowering. “Creamy” was a common adjective used to describe the texture, though several also called it “oily.” It was not grainy whatsoever. “Rich, creamy and easily spreadable in a good way,” wrote a tester who gave it five-star ratings across the board.
Score: 15.4/20
- Salt-forward
- Smooth, creamy texture
- Has a slight sharpness
- Not easy to find in grocery stores nationwide
- Some tasters found it a bit oily

Britt Ross/Yahoo
Style: European; cultured | Serving size: 1 tbsp. | Sodium per serving: 110mg | Fat per serving: 11g | Calories per serving: 100 | Cholesterol per serving: 30mg
Our group couldn’t get enough of this butter’s luxuriously spreadable texture. “This butter has it all — it’s creamy but not greasy, and has the perfect amount of salt,” said a participant. “It looked like it was going to be grainy, but it wasn’t — very smooth and creamy, super spreadable.” “Perfect texture,” wrote another. “Not too greasy.”
In terms of flavor, two tasters detected the same tangy note, as this is a cultured butter: “Yum! This one has a little bit of a cheesy taste!” said one. “This butter has a slightly cheesy flavor,” echoed the other. “A good amount of salt, and it tastes good enough to eat with a spoon.” “I like how mild it is at first, and then it gets tangy at the end,” noted another taster.
As for what to put it on? One tester called it “the ideal butter for spreading on bread,” and another said, “I can see it melting really nicely on warm bread or pasta.” “Definitely worthy of toast. Would probably kill it if you put it on steak,” mused a final reviewer.
Score: 17.5/20
(This butter had the highest average rating when it came to flavor, texture, appearance and overall enjoyment, but we felt it was a bit too pricey to be our top pick.)
- Lusciously smooth texture
- Not overwhelmingly salty
- Spreadable, but not greasy
- Somewhat grainy appearance
- On the pricier side
Factors to consider when shopping for salted butter
Salted butter comes in more varieties than you might think. Our testing included an array of styles, fat contents and salt levels, all of which contributed to how much we enjoyed each sample. Here’s what to pay attention to when you’re trying to narrow down your options:
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✓ Style: The three types of salted butter you’re likely to find on grocery store shelves are cultured butter, European butter and American butter. American butter, often referred to as “regular” butter, reigns supreme in grocery stores in the United States — but it doesn’t get its name from where it’s produced. The USDA defines American butter as having at least 80% milkfat (with most of the remaining 20% being water). American butter also uses a grading system: AA is the highest quality, followed by A, with B being the lowest quality. The more you know!
Conversely, European (and European-style) butter has a milkfat content of at least 82%. It’s also often cultured, meaning live cultures are added before the churning process. These can include yogurt, which gives the butter a slightly tangy flavor.
✓ Fat content: You might be thinking, “How big a difference could there be between 80% milkfat and 82% milkfat?” The truth is, quite a lot! Keep in mind that European butter must contain a minimum of 82% milkfat; it can have as much as 90%! This makes European butter richer and creamier than its American counterpart, which is why it’s often more expensive.
✓ Salt content: Not all salted butter is created equal; some of the butters we sampled had just the slightest hint of saltiness, while others bordered on too salty. Taste is subjective, so you’ll want to compare nutrition labels to see how much sodium each butter has per serving (usually one tablespoon). It’s also important to think about what you’ll be serving salted butter with; a pat you spread on otherwise plain toast can probably handle more salt than butter you slather over a slice of olive bread.
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✓ Flavor: Salt in and of itself adds a lot of flavor to butter, but you can also opt for a compound butter, which is simply butter that’s been mixed with other ingredients. These can be sweet or savory; for instance, a fruity blueberry butter or an herbal rosemary butter. They’re often found at gourmet or specialty food markets, but they’re also easy to make at home: Just allow your butter to come to a spreadable consistency and stir in whatever mix-ins you’d like.
How we tested salted butter
To include a range of tastes, 10 Yahoo staffers tried the 12 butters in our testing pool. Our group included a former food magazine editor, butter enthusiasts who said they “love it more than words can describe” and “eat it daily,” as well as those with more lukewarm feelings about the condiment (“I like it a normal amount,” said one).
To prevent biases from swaying commentary, we presented the butter on plates without packaging, labeling each one with a letter. Because salted butter is often used as a topping for bread, we served the samples alongside sliced baguettes, encouraging tasters to try the butter on its own and on the bread. We also let the butter sit at room temperature for two hours before sampling to make it easier to spread.
As participants ate, they filled out a questionnaire, rating the butters from one to five (with five being the most favorable score) on flavor, salt level, texture, appearance and overall enjoyment. We then collected and reviewed everyone’s feedback, tallying up the scores to help determine our top selections. We also took cost and availability into consideration.

We had quite the “spread” over at Yahoo headquarters…
(Britt Ross/Yahoo)Other salted butters we tested
Vermont Creamery Cultured Butter with Sea Salt: Our tasters had wildly different opinions on this variety. “WOW!” exclaimed one. “This butter is so so so good. It’s rich and thick and creamy, almost like cream cheese! It tastes divine!” That said, it didn’t knock everyone’s socks off; others described it as “underwhelming,” “mild” and “greasy,” and some weren’t fans of its tanginess. “I detected a sharpness that almost makes me think it’s going bad,” wrote one, while another noted a “weird aftertaste.”
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Plugrà Premium European Style Salted Butter: I know many a professional baker who reaches for this brand’s unsalted butter, and while it didn’t make our top picks, it fell solidly in the middle. “It tastes like my childhood,” wrote a taster. “It is easy to spread and is creamy yet salty.” “Nothing particularly special here,” said another, adding, “The flavor is very balanced.” I felt it was a bit bland and could have used more salt, and one of my colleagues agreed: “Meh, doesn’t really taste like anything to me.” Not offensive, but not particularly memorable.
Finlandia Imported Salted Butter: Several testers really enjoyed this one; it earned a smattering of four- and five-star ratings. “Very nice flavor, not too salty,” said one, while another described it as “very creamy,” adding that it “almost had a cheese texture and flavor; thicker than the butter I’m used to.” “This one grew on me!” reported a third participant. “I ate the whole sample quickly without even meaning to. It is tasty, yet mild.” I agreed that it was “mild, but not unpleasant,” though some reviewers thought it lacked flavor.
Cabot Creamery Extra Creamy Premium Sea Salted Butter: While one taster found this butter pleasantly “salty and creamy,” the majority of us were unimpressed — and many downright disliked it. “Where is the salt?! I can barely taste it,” I wrote. “I mostly taste plain butter, so this would be bland as a topping.” “This tasted cheap and not natural — too greasy,” added one of my colleagues. “There’s something about it I don’t love,” said the former food magazine editor.
Cabot Creamery Sweet Cream Salted Butter: This Cabot variety didn’t fare much better, though one sampler who rated it a five called it “thick, creamy, mild and balanced.” Another said, “This is solid, but not my favorite.” Alas, most of our group placed it toward the bottom of our lists. “Not much salt up front, but then it hits you; that said, it has sort of a flat taste at first, and then a slight aftertaste,” I wrote.
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Trader Joe’s Cultured Salted Butter: We were pretty divided when it came to this butter; one described it as “terrific,” while another taster wrote, “I didn’t mind this one! It did not have that ‘grocery store’ or artificial aftertaste. The flavor was consistent throughout my bite. But is it craveable? Maybe not.” Those who didn’t enjoy it commented, “There is something off about the flavor,” and “Kind of oily and mild; almost tastes like it has freezer burn.” I was one of several people who felt it wasn’t salty enough, and I also noticed a funky aftertaste that I wasn’t crazy about.
Horizon Organic Salted Butter: This butter was my least favorite; in my notes, I wrote, “I taste chemicals! Not a lot of salt, and a strangely artificial flavor.” (Surprising, given the fact that it’s organic.) I wasn’t alone: “This doesn’t even taste like butter. I can’t believe it is butter,” joked another tester, while a third said, “I didn’t like this butter at all. It reminded me of the cheap butter they gave us at camp on bread and butter sandwiches. It wasn’t salty enough and tasted too much like milk to me.”

Who knew “butter yellow” came in so many different shades?
(Britt Ross/Yahoo)Grocery store butter FAQs
What’s the difference between salted and unsalted butter?
There aren’t many nuances between salted and unsalted butter; butter that contains any amount of added salt is considered salted, while butter made of cream and nothing else is classified as unsalted. The benefits of using each type are less straightforward, but generally, salted butter is regarded as more of a condiment (i.e., for bread, baked potatoes and corn on the cob), while unsalted is often preferred for baking.
What’s the difference between cultured, European and American butter?
American and European refer to two styles of butter rather than where the butter is produced. By definition, American butter contains at least 80% milkfat while European butter contains at least 82% milkfat (and up to 90%). Because American butter contains more water than European, it often lacks the rich creaminess that European butters exhibit (and it’s often less expensive). Cultured butter refers to butter made with live cultures, including yogurt, for a tangier flavor.
What is the best butter for baking?
When I worked in a bakery, we solely used blocks of unsalted butter for everything from breads and cakes to cookies and pastries. I still bake with unsalted butter because I like being able to control the salt content in my baked goods (remember, salted butters can have wildly different flavor profiles!). I once accidentally used salted butter to make buttercream for a cake, and it was inedible!
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That said, I’ve spoken to some bakers who incorporate salted butter into their treats. One told me they actually prefer salted varieties for baking cookies, as it produces “a better crisp around the edges than with unsalted.” Of course, you’re less likely to get an overly salty result when you use salted butter in something as sugar-loaded as a cookie — and if you’re the type of person who thinks there’s no such thing as too much salt, by all means, give it a go! Just keep in mind that with cake batters and cookie doughs, you can’t taste while you go, and different recipes will yield different outcomes.
In terms of the best butter for baking, I think both American and European styles have pros and cons. American butter is less creamy, which means it won’t melt as quickly while you’re handling it (certain pastries, like croissants, require butter to be as cold as possible to achieve peak flakiness and distinct layers). European butter is tops for flavor, so more experienced bakers who can work quickly might prefer the richness it lends their treats. My advice? Try making your recipe with both types and see which outcome you prefer. Nothing wrong with having double the amount of baked goods!
Must-haves for storing and enjoying salted butter

Amazon
Because of its high fat content, butter is prone to absorbing odors around it, which can alter its taste in not-so-pleasant ways. This highly-rated keeper has an airtight lid, as well as small “ramps” at each end, which make it easier to scoop up a pat.

Amazon
Sure, you could use a regular old butter knife to spread a pat over your toast, but this No. 1 bestseller was designed to slice through even cold sticks like, well, buttah. Its blade is dotted with tiny holes that create curls of butter as it glides through, making it easier to spread on your bread. The other side has a serrated edge for slicing said bread.

Amazon
Prefer to keep butter on your counter for even easier spreading? This cute-as-a-button ceramic crock can fit a whole stick at a time and even comes with its own little butter knife. According to the USDA, butter is safe to store at room temperature for one to two days.

Amazon
Here’s a hot tip: For golden-brown color on pie crusts, biscuits or any other treats, spread melted butter on the tops with a pastry brush before baking. I prefer silicone brushes like this, since the bristles are less likely to fall off and they’re easier to clean.
We received complimentary samples of some products and purchased others ourselves, but we reviewed all products using the same objective criteria.